“Intent to Sell: Marketing the Genre Novel” by Jeffrey Marks isn’t one of the usual books I review for this blog. It’s not a novel; it’s non-fiction with the noble goal of helping the novice writer do that most difficult part of writing: marketing. I can tell you from my own experience that writing the novel is only part of the battle. Once it is written and polished to perfection, the next step is getting the word out. To that end, Jeffrey Marks wrote “Intent to Sell.” It’s not a long book; it consists only of thirteen short chapters; but it covers a lot of ground.
The first chapter begins with the basics, covering some of the concepts behind marketing etiquette. According to the author, you have to walk a line between successful marketing and being obnoxious. There is such a thing as being too pushy in your marketing and that is something you need to avoid. From there he moves on to other things like getting blurbs for your book (a very lucrative thing to do, if you do it right), building relationships with bookstores, and establishing an on-line presence (what he calls an electronic business card). Every author needs a web-site these days with author photos, a booklist, biographical information, the latest news, contact information and whatever else might add to the site.
Near midway through the book he starts with the social media: Facebook, Twitter, LinkedIn, etc… He discusses how to effectively use these sites to leverage your book into public consciousness. He also discusses the press kit: what makes one, why it’s important, and when you should use one. There’s a lot more in the book; I can’t really cover it all chapter by chapter, but I can say I found it all useful and informative. The book was worth the couple dollars I spent for the ebook.
Anyway: Strengths: It has a wealth of information; what I listed above and much, much more. Also, there are two appendices that are crammed with pertinent information: web-sites, urls, and permanent addresses the genre writer needs to have at his or her disposal. Weaknesses: not many. There were a number of typos in the book—it probably could have used at least one more scan by a good proofreader—but other than that it was a strong, informative work.
After all is said and done, I’ll give it four stars out of five.
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