I run a blog (this one, of course) and try to post to it at least twice a week, sometimes three times. There are a number of blogs that post far more often. Some five times a week; others, even several times a day. My purpose for blogging is to gain exposure for my writing. My blog, itself, is not supposed to be my career, but a complement to it. Other bloggers make their living off their blog. I’ve heard, and I kind of assume, that posting only once a week or less is not really worthwhile. Even posting twice a week, on Mondays and Thursdays, seems to be severely limiting. But, as I write fantasy literature, I’ve only got so much time to work on my blog. Twice a week (with an occasional extra) will have to do. Clearly, there is a minimum number you should post if running a blog, but is there a maximum?
Perhaps it is my technological naïvetee, but I seem to have problems keeping up with some of the more numerous blog posters. I own a smart phone, and for a while, I was following certain blogs and having the messages sent to my phone. Because they were posting so often, my inbox was being flooded with updates for each and every post. I finally broke down and set up filters that sent the blog posts to their own individual folder, so at least the primary inbox would remain clear of everything but the most essential e-mails.
I guess the answer to my question depends upon each individual consumer. For me, I like a more sparse number of postings: two or three times a week. It’s easier to keep up with and it’s easier to work into my schedule. Because keeping up on blogs, is almost as essential to my writing career as my own actual blogging. At one point, I didn’t bother following some blogs, or unfollowed others, because they just posted too much. I’ve had to rethink that strategy. I guess it was naïve for me to think that if I was going to follow a blog, I would be able to read every entry that blogger made. That seems more genuine, at least. But there are innumerable bloggers whose stats indicate they are following hundreds or even thousands of other bloggers. It’s almost like reverse spam. I do see the reason it happens, and understand why—and I will probably begin even doing it myself—but it still feels disingenuous.
Under such conditions, where people are seeking to maximize followers and maximize the blogs they follow, it seems that the best strategy is to maximize the number of posts you make. Each post has a chance of picking up more followers for your blog. But I think there is a certain innocence lost. I must wonder what happened to the blog-followers who just kept up with one or two blogs that interested them. Have they become a vanishing breed? If so, is that a good thing, or not? I honestly don’t know.
What do you think?